“To be the CARRIER OF CHOICE in the Domestic Shipping Industry”
| T IMELY | To provide timely deliveries of customer cargoes; |
| O NE-STOP | To provide integrated logistics services; |
| P ERSONALIZED | To provide personalized approach in building a lasting relationship with its customers; |
| S TANDARDIZATION | To work hard towards standardization of its systems and procedures through International Organization of Standards (ISO) / International Safety Management (ISM) certification; |
| H ARMONIOUS | To nurture a happy and proud workforce enjoying a harmonious relationship within the organization; |
| I NFORMATION | To have a more effective information and communication systems; |
| P ROFITABILITY | To ensure profitability and best returns of investment. |
| S AFETY | To strictly adhere to health, safety and environmental standards. |